Liberty Bankers Life (LBL) was originally incorporated by Pilgrim Life Insurance Company of America in the Commonwealth of Pennsylvania during 1958 as Royal Oak Life Insurance Company. Over 40 years the company grew slowly and conservatively changing ownership several times and developing experience in offering a variety of traditional life insurance products in 40 states as well as annuities.
By 2004, and now owned by Heritage Guaranty Holdings, the company had reached $200 million in assets and management set out to more aggressively expand its product offerings and sales force. A broad array of traditional life insurance products including whole life, term life, critical illness, and pre-need funeral insurance.
Through a series of mergers and acquisitions that included American Benefit Life, Winfield Life, Capitol Life and Continental Life, steady growth was achieved in both Life insurance and annuity sales. Now known as Liberty Bankers Insurance Group, the company markets products in 47 states through over 6,000 insurance professionals. National Underwriter magazine consistently ranks us in the top 100 companies offering annuities in the United States. More recently, LBIG began offering supplemental health insurance products introduced Medicare Supplement products in 2016 and Critical Illness and Accident products in 2018.